Founder of Attik Design, KnownUnknown and former VP of Global Design Coca Cola, James Sommerville.
Thursday 7th December 2023 at 7pm GMT.
Please visit your Members Area to join the Live Q&A.
About.
1982-2013
Street Artist + Founder of “ATTIK”;
Started an agency age 19 with no business experience.
Key highlights;
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Studied Graphic Design / Typography at Batley Art School, UK,1982-1986.
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James was unemployed / ‘chalking’ on the streets in UK cities.
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He was co Founder of ATTIK Design agency.
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All the high-street banks refused to provide a financial loan.
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£2,000 seed funding from The Trust, founded by HRH Prince Charles.
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He launched a design agency from the attic bedroom of his grandmother’s house.
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Over 25 years ATTIK grew to have offices in Leeds, London, New York, San Francisco,
Los Angeles and Sydney and over 250 staff.
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Sold ATTIK to Dentsu Network, 2007.
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Was Senior VP Design with Dentsu, until 2013.
“James has become a Virtuous Circle.”
— HRH Prince Charles
2013-2018
VP Global Design, The Coca-Cola Company;
Championed a human-centered agile approach to design, reporting to CMO.
Key highlights;
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Transformed silo’d based functions to adopt collaborative design innovation labs.
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Led Design Thinking capability sessions across TCCC global system.
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Led Brand Design execution 40+ identities, including the company’s many $B dollar brands.
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Re-engineered Brand Standards / Global Governance across to a digital platform.
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Designed the 100 year celebration of Coke bottle 150+ markets, in 2015.
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Designed Coca-Cola One Brand Strategy, implemented 200+ markets, in 2016.
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Shot the global campaign for “Taste The Feeling”, executed in 200+ markets, from 2016-2021.
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Streamlined agency roster creating system efficiencies and direct-to-talent model.
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Designed global identity for “Beverages for Life” TCCC corporate identity (CEO strategy).
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Led Design partnerships : Disney, Marvel, USO, Google, KITH, StarWars.